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Bees in the Media
Australian manuka honey producers score legal win over New Zealand producers in Europe, UK
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<blockquote data-quote="Adam Boot" data-source="post: 12008" data-attributes="member: 696"><p>For New Zealand and the Manuka Industry the protection of the term Manuka is extremely important to the marketing mix long term. We often reference Champagne when arguing for protection. The process for the protection of the term Champagne took 100's of years. Naturally sparkling wine was first recorded in the 6th century. It gained no popularity until the 1670's. The first legal protection of the term Champagne came in the treaty of Versailles 1919. Champagne received more recognized protection as late as 2006 agreed between the USA and EU. </p><p>I am not suggesting that protecting Manuka should or will take as long. I am however suggesting that the process will take longer than most people want or expect and also that term protection is not the reason curranty for high stock levels and low prices. </p><p></p><p>The Manuka industry is small and immature as an industry. It remains in its infancy and has tremendous development ahead of it. 2020, 2021 and 2022 have provided global trade difficulties of an unprecedented nature. These difficulties were preceded by a bumper Manuka harvest. </p><p>China has historically been the largest single market for Manuka honey. For large periods China has been shut to trade through lockdowns. Global freight issues have compounded the problem. Covid has effected trade for periods in every part of the world and at slightly different times so the impact dragged on. Tourism both in NZ and in most strong Manuka markets froze. Without foreign visitors we also experienced a collapse of the Daigou market. We now have a serious situation in Europe with a global impact. In essence we have had the 'perfect storm' </p><p></p><p>At some point tourism will return to previous highs. Freight is stabilizing, China is emerging from total lockdown. At the same time the Manuka demand in the USA continues to grow as it does in the Middle east. Demand for Manuka will continue to increase in markets free to trade. The storm will pass and prices will stabilize. We will then be one bad harvest away from price hikes and the cycle will start again.</p></blockquote><p></p>
[QUOTE="Adam Boot, post: 12008, member: 696"] For New Zealand and the Manuka Industry the protection of the term Manuka is extremely important to the marketing mix long term. We often reference Champagne when arguing for protection. The process for the protection of the term Champagne took 100's of years. Naturally sparkling wine was first recorded in the 6th century. It gained no popularity until the 1670's. The first legal protection of the term Champagne came in the treaty of Versailles 1919. Champagne received more recognized protection as late as 2006 agreed between the USA and EU. I am not suggesting that protecting Manuka should or will take as long. I am however suggesting that the process will take longer than most people want or expect and also that term protection is not the reason curranty for high stock levels and low prices. The Manuka industry is small and immature as an industry. It remains in its infancy and has tremendous development ahead of it. 2020, 2021 and 2022 have provided global trade difficulties of an unprecedented nature. These difficulties were preceded by a bumper Manuka harvest. China has historically been the largest single market for Manuka honey. For large periods China has been shut to trade through lockdowns. Global freight issues have compounded the problem. Covid has effected trade for periods in every part of the world and at slightly different times so the impact dragged on. Tourism both in NZ and in most strong Manuka markets froze. Without foreign visitors we also experienced a collapse of the Daigou market. We now have a serious situation in Europe with a global impact. In essence we have had the 'perfect storm' At some point tourism will return to previous highs. Freight is stabilizing, China is emerging from total lockdown. At the same time the Manuka demand in the USA continues to grow as it does in the Middle east. Demand for Manuka will continue to increase in markets free to trade. The storm will pass and prices will stabilize. We will then be one bad harvest away from price hikes and the cycle will start again. [/QUOTE]
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Bees in the Media
Australian manuka honey producers score legal win over New Zealand producers in Europe, UK
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