My own rough analysis is that based on the price paid it will be quite a few years of hard graft even to recover the purchase price. And of course with the honey market tanking, wether they ever recover the purchase price is mere speculation.
Scientia Sit Potentia you will no doubt recall a company from some decades ago called PC Direct. There are several parallels here.
PC Direct was started by 2 very young entrepreneurs at exactly the right time, when computers were a new and upcoming thing. The company went from nothing to huge in a very short time, and was a market darling. Right at the top, the directors sold it. Why? Cos they were insiders and understood market forces. All the same, the sale was hailed as a great success for the purchaser. Needless to say, PC Direct is no more.
Or perhaps you remember when Telecom sold the Yellow Pages.
Of course, there may be a strategic value in Me Today aquiring the business, it may meet demands they have for certain products, even if it will be some years before they actually make any money. It may be that which induced them to agree to the trems they have. However I speculate on that, not being in their board room I wouldn't know.