Which is why I am asking where the money is being made / cost added. If there is a supply chain of multiple steps between producer and consumer - is it possible to remove some of the chain.
In my experience there is often some corporate or clever clogs in the middle who takes a clip with no added value. I went to get a product the other day, and noted 3 hands it had gone through to get to my client. They could have gotten it themselves and cut out two wholesalers. Drop shipping is a classic example of this.
What stops someone with a few web skills and a bit of nouce setting up a supply that looks like: BeeKeeper ->Packer -> Website ->Purchaser. Drop ship from the packer or if the Beek is really clever they drop off product to the packer, collect it packed and ship it themselves.
At present there is a 500% mark up from Beek to Supermarket if $4 to $20 per kg is used as a figure. It seems criminal that the closer to primary producer you are the more work you do and the less return is made.
If the raw material cost is $4 and the finished product is $20 it is still not a 500% markup. You need to remove the GST from the $20
$20 - GST = $17.39
$17.39 - Retailer margin 33% = $11.47
If it is a 500g jar
$11.47 - 2 x Jar, 2 x lid, 2 x label = Approx $9.47
$9.47 - starting cost of $4.00 = $5.47
$5.47 - Freight from Beekeeper to packer then packer to retailer say $0.50 each trip = $4.47
$4.47 - Testing, process cost, compliance, overhead, labour etc etc say $1.50 per kg
$2.97 per kg left and this is without a distributor and without allowing the promotional support expected by the retailer.