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Commercial Beekeeping in New Zealand
When will beekeepers wake up
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<blockquote data-quote="Scientia Sit Potentia" data-source="post: 1791" data-attributes="member: 186"><p>I have some reservations over the complete accuracy of the MPI data. It is a little broad brush. While the HS code remains the same regardless of the honey variety there will be discrepancy. As an overview I would suggest that Manuka exports have grown relatively strongly but price competition has also strengthened. Simultaneously quality standards continue to improve while compliance cost and complexity has increased. My view would be that future growth of the Manuka market internationally would be strong with new market channels that are not reliant upon honey in a jar. Quality and compliance standards will have to develop further to capitalise on these opportunities. </p><p>Non Manuka honey and pale clover in particular has significant future opportunities to grow export business if the price can sustainably be held at <$4.50 per kg. Sustained at this level without significant peaks and troughs and volume contracts will return. Any sharp movements upwards and it is like turning off a tap over night that takes years to turn back on. </p><p>Australian honey with MGO content will continue to chip away at the market edges, muddy the waters with the consumer and negatively effect pricing in some markets. Legally dealing with the plagiarism of the 'Manuka' name must remain a priority for the New Zealand honey industry. A strong Manuka industry will help support and develop a strong non Manuka honey industry.</p></blockquote><p></p>
[QUOTE="Scientia Sit Potentia, post: 1791, member: 186"] I have some reservations over the complete accuracy of the MPI data. It is a little broad brush. While the HS code remains the same regardless of the honey variety there will be discrepancy. As an overview I would suggest that Manuka exports have grown relatively strongly but price competition has also strengthened. Simultaneously quality standards continue to improve while compliance cost and complexity has increased. My view would be that future growth of the Manuka market internationally would be strong with new market channels that are not reliant upon honey in a jar. Quality and compliance standards will have to develop further to capitalise on these opportunities. Non Manuka honey and pale clover in particular has significant future opportunities to grow export business if the price can sustainably be held at <$4.50 per kg. Sustained at this level without significant peaks and troughs and volume contracts will return. Any sharp movements upwards and it is like turning off a tap over night that takes years to turn back on. Australian honey with MGO content will continue to chip away at the market edges, muddy the waters with the consumer and negatively effect pricing in some markets. Legally dealing with the plagiarism of the 'Manuka' name must remain a priority for the New Zealand honey industry. A strong Manuka industry will help support and develop a strong non Manuka honey industry. [/QUOTE]
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