I am not arguing with personal view and the outcome of sales at the community centre. I would note that Nutrition is dropped following your first sentence though.The value should be the same as any other food value. Nutrition and taste. Manuka has changed the thinking on honey from food to medicine.. and that's plain wrong.
As an amateur epicurean I value food for taste and experience. Honey ditto. I remember having rata honey on the shelves and how good it tasted with cocoa and oats etc in homemade muesli bars or on hot toast with butter.
I value honey in a white bread sandwich or poured onto porridge or as an ingredient in my muesli. Baklava without honey is not possible and dont even get ne started on glazes.
I dont like, and avoid, crappy cheese, cheap steaks, rough whiskey, young tequila and instant coffee. I buy fine tea and cook with butter not marg. I stopped eating honey until I made my own and now am competing with my kids for my spoonfuls.
At the community centre we spun out our own honey and the jars are all gone with people wanting more. This tastes like honey from my childhood is what we heard and we have people wanting more than we produced.
No where is there a hint of medical benefits being touted but the taste of good honey of a variety of tastes. Compared to the bland muck at the supermarket we have a desirable commodity.
Why cant we, like cheese and coffee and tea and ... sell on taste and variety? I'd buy that.
We are not the only country that can make great honey with a great flavour. The global market has a plethora of varietal choice, of varying flavour profiles, origin choice, quality and cost.
The reality is that you probably do not represent the global market as a demographic profile and the community centre would not be representative of the global market place. I am not sure of the honey competition your jars were up against on that given day but I would imagine it was limited.
The global production of honey is approximately 2 million tonnes. New Zealand does not produce 2% of this. The one unique honey we produce that has a broad consumer acceptance of delivering some form of benefit, leads global pricing and has continuous annual growth and demand.
There is no doubt that New Zealand could sell all the honey it can produce at a price. Unfortunately not every producer likes the price. The global consumer however has clearly indicated that they are prepared to pay more for a honey when the honey is perceived as more than just'sweet, stick, natural and tasty'
Of course NZ can sell on tase and variety, just don't expect a premium price over the other world producers selling on taste and variety.