Then make the average consumer a better demographic like me. Harrods or M&S sell nz honey at close to $1000 a kg. Its complete BS but they get away with it because they created consumers.As I said before, you are not reflective of the global demographic of the average honey consumer.
As a kid marque vue and bernadino spumante were the go to for many consumers. We could possibly get chardonnay and some red plonk. Now theres reisling, gewirtz, shiraz, merlot, rose, .... why? We were educated and created as consumers.
If theres no market .. then we need to create one or at least try. Mexicans sell us tons of green pond slime. How? They educated us that spirulina is healthy.
Saffron is a common item now. For taste only purposes as we are now educated.
Consumers are created through education.
Local honey is goid for health as it has the pollens etc from local. Beneficial to those with allergies I'm told. Good for immunity etc. Where does local honey come from? Local. Theres one point of health education.